National Television Advertising
CC Sponsorships on CNN
Put your brand in front of CNN's trusted national audience with a unique, cost-efficient closed captioning sponsorship package — combining CNN's own branded billboard with your direct response or brand spot.
How It Works
A Two-Part Placement Built for Impact
CNN closed captioning sponsorships are a distinctive advertising format that pairs CNN's own production with your creative. Each placement consists of two back-to-back elements that run together as a seamless unit within CNN programming.
CNN Billboard
5 secondsA custom-produced billboard featuring your brand logo and a professional announcer voiceover — created and delivered by CNN. This lends your brand the full credibility and production quality of the CNN name.
Your Spot
10 secondsA fully self-contained 10-second spot provided by you, the advertiser. Direct response, brand awareness, or a targeted call to action — your message runs immediately after the CNN billboard for maximum impact.
The CNN Advantage
One of America's Most-Watched Cable News Networks
CNN reaches a national audience of engaged, informed viewers around the clock. Advertising alongside CNN's trusted news programming positions your brand within a high-credibility environment — and the CC sponsorship format ensures your message is seen and heard.
Who It's For
Ideal for Direct Response and Brand Advertisers
CNN CC sponsorships are designed for advertisers who want cost-efficient national television presence without the complexity of a traditional :30 or :60 buy. Whether you're driving direct response or building brand recognition, this format delivers.
Direct Response Advertisers
Drive measurable response with a concise, targeted 10-second spot backed by CNN's credibility. The format is proven for direct response performance.
Brand Advertisers
Associate your brand with one of America's most recognized and trusted news networks. The CNN-produced billboard reinforces your brand's legitimacy at a national scale.
Cost-Conscious National Buyers
Get national CNN exposure at a fraction of the cost of traditional long-form spots. CC sponsorships offer an efficient entry point into premium cable news advertising.
Interested in a CNN CC Sponsorship?
Storrs Media manages the full process — from securing your placement to coordinating with CNN on the billboard production. Reach out to learn about availability and rates.